Lesson 5: Creating our own Ads

(4 days)

 

Standards:

NCSS Individual Development & Identity

• assist learners as they work independently and cooperatively within groups and institutions to accomplish goals

 

NCSS Civic Ideals and Practices

• facilitate learner efforts to locate, access, analyze, organize, synthesize, evaluate, and apply information about selected public issues from a variety of perspectives

 

MMSD third grade Social Studies Behavioral Science Standard

• Demonstrates an ability to interact within a group while performing various group roles (i.e. organizing, planning, and goal setting).

 

 

Objectives:

Students will review what they have learned in small group discussion by describing ads they have seen, strategies used and discussing the purpose of advertising.

Students will create their own ads by choosing a product, target audience and 2-3 common advertising strategies we have talked about in class.

Students will work cooperatively in groups and respect each others presentations.

 

Materials:

Signs with strategies from lesson 2

Discussion questions sheets

Direction sheets

Video cameras

Tape recorder

Lots of poster board, markers, paints, magazines

 

Procedures:

Opening- We are going to review some things that we have learned about advertising.

In groups chosen by sticks fill out a worksheet of discussion questions.� Only one student has to write down a few short answers, I want you to talk about each question though.

Worksheet has:

• How does advertising affect what you buy?
• What are some strategies that are used to sell ads? (give an example and where you saw it used)
• Discuss some popular ads you have seen and describe them.� How did they make you feel? Did you want the product?� Why or why not?
• What is the best time of day for advertisers to put ads on tv?� When do you watch the most tv?

While students are discussing, teacher puts up the strategy signs on the board and the graph we made from the homework data collection which shows when most kids in the class watch tv. Come back together after 5-10 minutes.� Now we know that lots of decisions go into how a product is advertised to be sold we are going to pretend that you are an advertiser.� Your job is to create an ad for a product of your choice (if you get stuck come talk to me).� You are to try to persuade your audience to buy it.� You have to use 2-3 of the strategies we have talked about (see the board) Do this with one or two partners or you may choose to do it alone.� After 3 days we are going to share our ads with the class and the class will try to guess which strategies you used to sell your ad.

 

Today we are going to have a few minutes to meet with our groups and think about what product you would like to sell and who you are going to try to sell it to.� Tomorrow I will have a few video cameras for groups making tv commercials, tape recorders for radio ads and lots of posterboard if you or your group want to make a cereal box ad, a billboard or a magazine ad.

Have students choose their own partners (teacher makes changes if necessary) and hand each group a sheet with directions:

 

Pick a product

Think about who your target audience is going to be

How can you advertise so that your audience will want to buy your product (remember to pick 2-3 strategies)

• Amazing toys/sounds, lifelike
• Use of Celebrities
• Heartstrings/family fun
• Excitement � never boring
• Bandwagon (everyone doing it)
• Put down their competitor
• Facts and figures
• Repetition
• Cartoon characters

 

Plan your ad

Create!

 

 

Allow for two or three full class periods for students to make their ads.� During presentations have students come to the front to show their ad.� Then the class �guesses� what their product is, who their target audience was and what strategies they used to sell their product.� Teacher asks follow up questions to the presenting group like:

• If you sold this ad on tv or the radio, what time would you want to sell it to make sure that your target audience is listening?
• What would be a good channel/station for you as an advertiser to try to sell your ad to?

 

Assessments:

Informal- Teacher observation of cooperative group work and discussion.

Formal- Assess ads created by students to make sure they are trying to sell a product, have a specific target audience in mind, and have used 2-3 common advertising strategies in their ad.